A legacy that spans decades, Lady Primrose Fragrances was founded in 1990 by scents that date back centuries. Relaunched in 2021, the Lady Primrose brand was repositioned to ensure the fragrance collections continue to resonate with customers and clients worldwide. The Lady Primrose legacy of luxury continues as we carry on the founding partner’s vision of quality and excellence with members of the original team in place who have heralded and curated the brand for years. Based in Dallas, TX, and women-owned, we remain committed to delivering fragrant luxuries with an elevated elegance Caroline and Vivian instinctively knew customers would appreciate.

Celebrating a little luxury every day!