ainstreet Collection intially found a niche selling to retailers who offered monogramming services — a perfect match for the pillows, baby blankets, linens, bath wraps and other decorated soft goods MSC offered at the time. Venturing beyond Junior League shows, the company secured a small temporary booth at the Atlanta Gift Mart where the MSC brand gained national and international exposure.
Success was immediate. The newly introduced Christmas ornament line sold-out long before the holiday arrived. MSC had a new formula for growth while continuing to provide healthy margins for retailers and great prices for the end consumer.
The company continues to grow. In just a few short years, the Mainstreet Collection has become one of the top wholesalers in the industry with thousands of retailers across the country carrying the MSC line. Sales have grown 50 percent since 2005. In 2009, MSC opened corporate showrooms in Atlanta and Dallas and the product line now has over 6,000 items.